For me, my work is 100 percent reflects my creative vision, sense of direction, personal style, artistic approach, and my identity.
I feel the need to ALWAYS create a strong visual impact with my work to mirror the impact of the issues I always face in the Middle East. I rarely create a project that is shallow or doesn’t have a deeper meaning — that doesn’t represent my representation. I felt like it’s always about my identity and how I face things in life in a fierce manner.
I always want to represent a different part of modern-day life to people like me. That in this life, there’s a place for love, for work and your passion. At the end of the day, I always tell to people that “ It wasn’t a mistake to pursue your dreams, so dream big!”
Photographed by James Pouliot
Whenever I create something or do a project whether personal work or commercial I always look on a different perspective to approach a certain topic on how I understand it. It is always hard to pursue something for marginalized people like me, I always need to go beyond the expectation of others and the way I do my work. I can say that I am selective about the projects I choose to accept but it’s because I want to align myself on brands and companies that are aligned with my values and beliefs no matter what.
Outfit by & Other Stories
“For me carving out my niche has been beneficial because brands and clients approach me already know exactly what I’m about to give and tend to view the project from the same perspective as me”
Representation matters a lot since it gives a voice to marginalized people and for me, that should always be the case. Having different opinions and voice will make something more relatable and authentic to people.