Fashion

Sportmax by Max Mara for SOLE DXB 2018

Fierce,

How are you? I hope you’re all having a fab time!

I’d like to share something with all of you about SOLE DXB, December 2018.

So, I basically went to Sole on my own, not knowing what would happen since it was my 2nd time attending. I personally feel like the Dubai culture of street style is way more edgy and fast when it comes to fashion and culture. Especially the outfits and creations people tend to be wearing.

Over The Top, Neons, Bold Prints and Colorful Outfits with a touch of Arabic style and silhouettes are the main focal point for people during SOLE DXB 2018. As you all know, I had the wonderful opportunity to team up with Sportmax by Max Mara to slay their latest collection for Spring-Summer 2019. I am beyond grateful for this opportunity because I have always been a huge fan of Max Mara. And having to represent them at SOLE DXB was nothing short of absolute privilege for me. And the icing on the cake was having been featured in The Harpers Bazaar Arabia and Emirates Woman as part of their Best Dressed list for SOLE DXB 2018.

Whenever I get a chance to develop a partnership with a brand I always make sure that they don’t lose my identity as The Fierce Walker. Because that is who I am and that is the essence of the whole partnership. To showcase the design or brand through my own personal style or approach to the ensemble.

I often see a lot of people having problems with exactly this, because there comes a point in time when they begin to lose their identity in order to just make money or to land sponsorship. As for me, I will never get involved in a project I don’t believe in wholeheartedly or would actually buy the brand for The Fierce Walker. I firmly believe that integrity, personal style, and credibility go hand in hand whilst having a partnership with a brand.

Now, let me share with you 2 of the looks I did during Sole Dxb.

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