Charlotte Tilbury Social Media & Digital Strategy

The project mission is to create a social media and content strategy the brand’s first store in the Middle East at the Dubai mall and develop a new community of loyal beauty customers.

Charlotte Tilbury, the eponymous beauty line from the celebrity makeup artist who has long counted supermodels and A-list stars among her clientele.

I have been integral in the brand social media and content strategy development of CT, evolving the British-based brand into a new modern direction in the Middle East. Through design thinking, my team and I at Mrh Agency had developed social and digital campaigns to create a second account for CT solely targeting the Middle East audience. Instagram will become the go-to social media platform for the holy grail beauty and skincare brand Charlotte Tilbury.

Mother’s Day Digital work for Charlotte Tilbury Newsletter

Curated content on Instagram aligned with CT’s brand DNA and personality

View this post on Instagram

حبايبي عندي لكم مفاجأة كبيرة!!! تعرفون إني وايد أحب الجمال العربي.. مكياجكم يجنن! خاطري أشارككم صور المشاهير على الريد كاربت. رح أطلق قناتي على الانستقرام خصيصا لكم!! وايد متحمسة إنكم رح تكونون جزء من رحلتي على قناة شارلوت تلبري العربية! #شارلوت_تلبري Darlings, I have BIG SURPRISE for you!!! As you know I LOVE Arabian beauty, your makeup is always SO incredible and I want to share even MORE of my celebrity, red carpet beauty with YOU… so I am launching a dedicated channel just for YOU!!!! I am SO excited for you to be part of my MAGICAL journey on @ctilburymakeuparabia! #CharlotteTilbury #CharlotteTilburyArabia

A post shared by Charlotte Tilbury,MBE – Arabia (@ctilburymakeuparabia) on


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