Helsinki Partners
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The story
How a blog in Dubai became The Fierce Walker
Fierce came from the catchphrase of a TV supermodel. Walker came from her late father’s favourite whisky. Together they named an alter ego built for confidence, and a platform built for everyone who didn’t see themselves in fashion yet.
- 2014
Dubai
The Fierce Walker starts as a style blog and Instagram, written after work shifts. A job at a Dubai creative agency follows, running social media for brands like Cartier and Charlotte Tilbury, and a role assisting Marriam Mossalli, founder of the luxury consultancy Niche Arabia.
- 2017
A Gulf tastemaker
After work with Versace, Dolce & Gabbana and Tiffany & Co., Illustrado names her a Tastemaker among the most influential Filipinos in the Gulf.
- 2020
Barcelona
A move to Spain, a postgraduate degree in communication and digital content at BAU, and the founding of her own creative studio, The Fierce Walker Lab.
- 2023
Champion for Change
Named a Champion for Change in the Vogue Business 100 Innovators, with inclusivity and sustainability work alongside houses like Jean Paul Gaultier, Farfetch and LuisaViaRoma. Becomes a contributing editor at Vogue Philippines.
- 2025
Mentor in Milan
Joins the mentors of FASHIONPhilippines Milan, coaching a new generation of Filipino designers on content, visual storytelling and building a brand online.
- 2026
Editor, host, speaker
Writes for L’Officiel Philippines, RAIN and Fvcking Young, covers Copenhagen Fashion Week for Vogue Philippines, and takes the stage at DesignMarch in Reykjavík and The Venice Glass Week.
